Choose your keywords and phrases carefully
Take some time to find the right keywords and phrases for your website. The most obvious keywords usually aren’t the best keywords for SEO.
It is not important that your website is ranked for popular keyword and phrases that many people search for. It is important that your website is ranked for keywords and phrases that attract targeted visitors who will buy something on your website or take out a service.
The keywords and phrases that you choose are the most important factors that decide whether your website will succeed or not in the SEO space. Use the wrong keywords and phrases and you will waste a lot of time and potentially money. Use the right keywords and phrases and you will get many more targeted website visitors. Remember, it isn’t just about the number of visitors your website gets, but the number of those that are looking to buy/hire.
People will put in one or two word search words when they are researching and three plus words when looking to buy or hire. e.g. “commerical photography” will return millions of pages from potentially all over the world, so the person browsing is likely to be researching options and choices about “commercial photography” in general. If the person browsing enters “commercial photography west sussex” then they will be looking for specific local businesses and are likely looking to book.